I started this project by brainstorming ideas for different shapes and designs that my logo could be. Trying to come up with one solid idea that I really liked was tough, but I ended up choosing the simple shield with a banner behind it. Re-creating the shield I drew on paper in Adobe Illustrator did turn out to be a problem as I could not seem to find any shape that worked, but after a quick google search, I went with the red shape in the middle of the three circles (see B/W Ideas). I also created a banner to put behind the shield.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS0hcW9LSaAb_2lCxL_6xih9ncYMgFdXNGIkBQlsLsGwBGGVbImMZuwAx08e0f_iW9txa9u0lxh71xPbzNdqKJlji7J8JcB3rjOC-ox51111oheMZBoQNmNIxj_rq-LzMGLoJmckKbJVUm/s400/LogoConcept.png) |
B/W Ideas |
After I had a rough outline, I began to test different colors. I immediately fell in love with the two-tone blue designs. I decided on a light blue outside and a dark inside because I think it makes the "A" pop a little bit more.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuHEDaOpUsBiAdiULWZ3FiHBnbt_MQZyWfvMkQIMeOxfpLkvuOgwvInAhfMRXrR5QvSC9Spz9xmnVLmnCI4YKcYGPBstmR38OHscWX7B7Jeh7xy80ppYbNQh0UM2GlZ_lu716yJ3h4ibBk/s400/LogoColors.png) |
Color Tests
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I chose to use a shield because of the powerful connotations that it has behind it. It stands for stability, authority, and teamwork. I also decided to use a banner because it reminds me of a ribbon on a medal that you might get after winning something. It portrays my competitiveness in sports or life in general.
The blues that I used represent my favorite soccer team's logo, (Sporting KC), but blue also stands for reliability and composure.